• Director of Sales and Marketing

    ID
    2019-2083
    Category
    Sales and Marketing
    Position Type
    Regular Full-Time
    Location : City
    Novato
    Location : State/Province
    CA
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    Elegance at Novato LogoGet ready to experience a luxury senior living experience, partnered with top-notch care, at Elegance at Novato! Our community will offer Assisted Living and Memory Support services, as well as our signature In the Moment® Memory Support Program

    This position maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans to include managing the sales process and completing all activities required for a sale. Represents the community, and increases awareness through participation in outside events. Partners with management to develop and execute marketing plans and achieve community occupancy goals. 

    Essential Functions:

    • Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
    • Manages the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services and programs. Responds promptly to every telephone call, email, and Internet or in-person inquiry. Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan.
    • Coordinates and completes all activities needed for a sale and converts deposits to move-ins, including, but not limited to, visiting the prospect’s home, health care providers, or other locations to conduct initial assessments or sales presentations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to the move in.
    • Keeps management and other key associates abreast of the status of all prospective move-ins. Tracks and records pre-residency steps to facilitate communication.
    • Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
    • Effectively manages community inventory and looks for opportunities for increasing revenue and creating other revenue streams.
    • Follows up and executes sales process with all leads from events.
    • Assists management with resident retention through new resident welcome events, resident referral programs, and other programs as outlined in the marketing plan or by the Regional Director, Sales and Marketing.
    • Partners with management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote community services.
    • Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to management.
    • Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness. Inputs all sales and marketing activities in a timely manner and according to systems standards.
    • Performs other duties as assigned.

     

    What we offer for you:

    • A company that is growing so you can grow too
    • An awesome team to work with and mentor
    • Group Medical including dental and vision
    • Comprehensive benefits and a competitive wage
    • Paid Time Off
    • Paid Holidays
    • Flexible scheduling
    • 401K/Roth plan
    • Company paid life insurance
    • Perks and Discounts Program
    • Travel Assistance Program
    • Employee Assistance Program

    What you do for us:

    • Utilize established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
    • Market community services and programs to prospective residents, their family members, and/or advisors in the decision-making process.
    • Coordinate and complete all activities needed for a sale and converts deposits to move-ins.
    • Keep management and other key associates abreast of the status of all prospective move-ins.
    • Develop and maintain relationships with and generate leads through residents, family, and professional referral sources on a weekly basis.
    • Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market.
    • Develop and execute marketing plans and achieve community occupancy goals.
    • Monitor conversion ratios regarding sales performance and business development calls to direct referral sources and collect and analyze data to prepare weekly and monthly reports.
    • Maintain working knowledge of lead management systems and use them to maximize sales effectiveness.
    • Perform other duties as assigned or determined by the Director to be appropriate. Must effectively perform independently and under only general supervision.

    The boring (but very important) stuff:

    • Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
    • A minimum of two to five years’ sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required. Knowledge of state regulations impacting or directing the delivery of services.
    • Knowledge of sales and marketing principles and methods for showing, promoting and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare and Medicaid regulations including applicable processes for the product line(s) being sold.
    • Frequent car travel requires the incumbent to possess and maintain a valid driver’s license.
    • Must be able to pass a criminal background check and drug test; including marijuana.

    Apply with your resume and cover letter TODAY to schedule your interview for this exciting opportunity!

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